January 13, 2008

Language is a virus

Have you noticed some subtle word changes? I saw a commercial on TV last night for a charity group. They put a fitness park in a poor neighborhood. When the camera panned to the area it wasn't anything more than a playground. A playground now being called a fitness park. There's another commercial on TV expressly for telling kids to go outside and play.

Another commercial I've seen and wondered about is one for Clinical Strength Secret. It is for prescription strength wetness protection. Add that to another product that promises to make your underarms soft and desirable. And still another commercial selling Depends to young women, new brides, pregnant women.

What is the world coming to?

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